Job: Manager of Marketing Analytics

Jobing Description

Manager of Marketing Analytics

Tracking Code

304969-533

Job Description

JOB SUMMARY:

The Manager of Marketing Analytics will work within the marketing management team to oversee research, analytics and campaigns, including but not limited to:

* Direct and conduct primary and secondary market research.
* Supervise and quality check the successful refresh and insert jobs in support of the Customer Database (CDB).
* Use business analysis to help shape strategic direction and formulate short term tactical solutions.
* Synthesize information from a variety of sources into a coherent analysis targeted to the relevant internal audience.
* Develop standardized reporting formats and information content. Identify, evaluate and negotiate external data sources for competitive study and analysis.
* Perform ad hoc strategic analysis of potential marketing opportunities.
* Manage projects for marketing programs from inception to execution. Negotiate with various department heads to meet business objectives.
* Manage a staff of internal analysts - motivate, coach, develop and evaluate team.
* Identify opportunities and support initiatives for the marketing managers.
* Develop an understanding of what competitive and publicly available information can be gathered, summarized and reported to support the needs of the business.
* Identify opportunities and provide information to help Sales better service the customer. Streamline and optimize lead selection and tracking.
* Monitor and evaluate direct competitors and retail sites.
* Manage day-to-day activity. Provide guidance on analytic approach and reporting styles. Cross-train to build depth and stability.
* Develop successful internal negotiating tactics that move the project forward and garner support from other areas of the organization in a rapidly changing environment.
* Transform data into information, clearly communicate, and provide a recommendation directed at a clearly presented business issue.

Required Skills

ESSENTIAL JOB FUNCTIONS:

Reporting:

* Gather information
* Analyze data
* Identify key business issues
* Report findings in a clear, concise, timely, accurate and relevant way

Projects:

* Identify business opportunities
* Quantify benefits
* Identify organizational constraints
* Negotiate solutions
* Drive changes through the organization
* Ensure process success

Management:

* Motivate, coach and evaluate
* QA reports for accuracy, relevance and content
* Cross-train
* Be able to work in front of a computer for at least 80% of the time.

Other job functions as required.

Required Experience

JOB QUALIFICATIONS:

Required:

* Exceptional quantitative analytical, conceptual and problem-solving abilities.
* Effective time management skills.
* Strong written, process documentation and oral communication skills.
* Strong presentation and interpersonal skills.
* Demonstrated ability to work and communicate effectively with both technical and business audiences.
* Ability to prioritize and execute tasks, ensuring customer satisfaction.
* Experience working in a team-oriented, collaborative environment.
* Ability to multi-task and function well independently.
* Proven track record of delivering exceptional results over an extended period of time.
* Good decision making skills with ability to recognize when to escalate questions/issues.
* Demonstrated ability to be an assertive team player who can negotiate change.
* Proven experience in a marketing, financial or strategic analysis position
* 4 Year College Degree or equivalent work experience

Ideal

* 3+ years experience in a direct marketing environment
* Prior supervisor experience
* Advanced proficiency in Excel and Access
* Familiarity with Electronic Data Interchange (EDI), B2B technologies, and Data Warehouse Systems
* 3+ years proficiency with SAS
* MBA

Job Location

Merrimack, NH, US.

Position Type

Full-Time/Regular

- Submit/Create a new r sum /CV for this posting

- Email this posting to a friend