Job: Marketing Manager Surgical Oncology
Locations
Posted: 05/14/2012
Job Type: Management - Mid-Level (Manager, Director) Management - ALL CATEGORIES Advertising/Marketing/PR
Jobing Description
The Marketing Manager Surgical Oncology is responsible for implementation and execution of global marketing programs for their respective franchise that will drive long term growth and profitability.
The Marketing Manager is responsible for both global upstream and US region downstream marketing activities including global new product development and launches, global strategic portfolio and pipeline planning and management; US commercial strategies and US multichannel product promotion strategies.
Position Responsibilities
Perform market, sales, and financial analyses and assess effectiveness of various appropriate marketing programs along with health economic value propositions
Develop and support the franchise strategic goals for product and enabling procedure programs
Support development of sales tools to position the value proposition and economic benefits of our technology to the customer and best practice for proctoring
Assist in the development of additional sales collateral within the various franchises.
Maintain and regularly disseminate timely competitive intelligence along with compelling sales arguments that support Salient s technology.
Collaborate with surgeon thought-leaders and product champions to develop value added programs and materials.
Conduct market research projects related to R&D development projects, customer requirements, pricing and market trends to support the global franchise 5-year plans.
Support the implementation of medical educational activities.
Represent marketing on cross-functional teams for product development by channeling customer feedback or input to various attributes during concept and development. Support the Franchise Owners by ensuring the must-have features are in the development cycle and continually test the product with end-users.
Prepare and support activities for new product launches including value proposition, sales channel strategy, cannibalization assessment, educational tools and pricing.
Support social networking and patient brand awareness activities to support growth requirements.
Assist with the planning and tactical implementation of the company s tradeshow activities.
Basic Qualifications
Bachelors Degree in business, education, or medical related field
A minimum of 5 years of experience within the medical device industry preferably related to one or more product marketing functions
Superior communication and presentation skills;
Ability to multi-task while working in a fast paced environment.
Computer proficiency with Microsoft Word, Excel and PowerPoint experience desirable.
Strong interpersonal skills.
Ability to work effectively in a multidisciplinary team environment.
Capability to travel within the U.S. and international
Desired/Preferred Qualifications
MBA or other master s degree preferred
Experience within the medical device or pharmaceutical industry. 5+ years experience in marketing. International experience preferred. Product development experience preferred.
Experience with surgical oncology, including liver and thoracic, a plus.
Physical Job Requirements
While performing the duties of this job, the employee is regularly required to talk or hear. The employee is frequently required to sit and reach with hands and arms. The employee is regularly required to stand; walk and use hands to finger, handle, or feel. The employee must frequently lift and/or move up to 20 pounds. Specific vision abilities required by this job include ability to adjust focus.

